| 000 | 00558nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9788131723722 (pbk) | ||
| 082 |
_a658.8342 _bSOL |
||
| 100 | _aSol, Michael R. | ||
| 245 |
_aConsumer behavior _bbuying, having, and being |
||
| 260 |
_aNew Delhi _bPearson Education _c2009 |
||
| 300 |
_a720 p. _b: ill. _c; 27 cm. |
||
| 650 |
_aManagement _aConsumer behavior _aMarketing _vMarketing strategy _vSensory systems _vBehavioral learning theories _vMotivation process _vAttitude models _vInteractive communications _vAge subcultures _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4114 _d4114 |
||