000 00558nam a22001457a 4500
020 _a9788131723722 (pbk)
082 _a658.8342
_bSOL
100 _aSol, Michael R.
245 _aConsumer behavior
_bbuying, having, and being
260 _aNew Delhi
_bPearson Education
_c2009
300 _a720 p.
_b: ill.
_c; 27 cm.
650 _aManagement
_aConsumer behavior
_aMarketing
_vMarketing strategy
_vSensory systems
_vBehavioral learning theories
_vMotivation process
_vAttitude models
_vInteractive communications
_vAge subcultures
_vFMS
942 _cBK
999 _c4114
_d4114