| 000 | 00487nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a8120321677 (pbk) | ||
| 020 | _a8178089335 | ||
| 082 |
_a658.848 _bKUM |
||
| 100 | _aKumar, V. | ||
| 245 | _aInternational marketing research | ||
| 260 |
_aNew Delhi _bPrentice-Hall of India _c2003 |
||
| 300 |
_axxx, 448 p. _b: ill. _c; 23 cm. |
||
| 650 |
_aMarketing research _vInternational marketing research _vResearch process _vPrimary data research _vScale development _vData analysis _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4116 _d4116 |
||