000 00470nam a22001337a 4500
082 _a658.802
_bKEE
100 _aKeegan, Warren J.
_aMark C. Green
245 _aGlobal marketing
260 _aNew Jersey
_bPrentice-Hall
_c2000
300 _axxii,594 p.
_b: ill.
_c; 28 cm.
650 _aMarketing
_aGlobal marketing
_vMarketing environment
_vEconomic systems
_vGlobal strategy
_vMarketing segmentation
_vInformation systems
_vMarket research
_vFMS
942 _cBK
999 _c4132
_d4132