| 000 | 00470nam a22001337a 4500 | ||
|---|---|---|---|
| 082 |
_a658.802 _bKEE |
||
| 100 |
_aKeegan, Warren J. _aMark C. Green |
||
| 245 | _aGlobal marketing | ||
| 260 |
_aNew Jersey _bPrentice-Hall _c2000 |
||
| 300 |
_axxii,594 p. _b: ill. _c; 28 cm. |
||
| 650 |
_aMarketing _aGlobal marketing _vMarketing environment _vEconomic systems _vGlobal strategy _vMarketing segmentation _vInformation systems _vMarket research _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4132 _d4132 |
||