| 000 | 00546nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a8126509139 (pbk) | ||
| 082 |
_a658.812 _bKUM |
||
| 100 |
_aKumar, V. _aWerner J. Reinartz |
||
| 245 |
_aCustomer relationship management _ba databased approach |
||
| 260 |
_aNew Delhi _bWiley-India _c2006 |
||
| 300 |
_axxiv, 323 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aCustomer relations-Management _aCustomer relations-Data processing _vDatabase marketing _vStrategic CRM _vDatabase marketing implementation _vCustomer-Based marketing _vMarketing channels _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4133 _d4133 |
||