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999			_c4146 _d4146
020			_a1412914752 (pbk)
020			_a1412914760
082	0	0	_a658.802 _bMOO
100	1		_aMooij, Marieke De
245	1	0	_aGlobal marketing and advertising _bunderstanding cultural paradoxes
260			_aLondon _bSage Publications _c2005
300			_axvi, 269 p. _b: ill. _c; 27 cm.
650		0	_aTarget marketing _aAdvertising _vCross-Cultural studies _vConsumer behavior _vCommunication style _vExecutional style _vGlobal branding _vFMS
942			_cBK