000 00629nam a22001817a 4500
005 20260620142611.0
020 _a0070499470 (pbk)
020 _a9780072398847 (hb)
020 _a0072398841
082 _a658.848
_bCAT
100 _aCateora, Philip R.
_aJohn L. Graham
245 _aInternational marketing
260 _aNew Delhi
_bTata McGraw-Hill
_c2002
300 _axxv, 694 p.
_b: ill.
_c; 28 cm.
650 _aExport marketing
_aInternational business enterprises
_vGlobal markets
_vGlobal marketing strategies
_vEmerging markets
_vSupplementary material
_vExporting and logistics
_vRSBM
_vFMS
942 _cBK
999 _c4150
_d4150