000 00461nam a22001577a 4500
999 _c41564
_d41564
020 _a9780198736424 (pbk)
082 _a658.8003
_bDOY
100 _aDoyle, Charles
245 _aA dictionary of marketing
260 _aUnited Kingdom
_bOxford University Press
_c2016
300 _axiii, 529 p.
_b: ill.
_c; 20 cm.
500 _aIncludes appendix
650 _aMarketing-Dictionaries
_vMarketing terminologies
_vDictionary
_vFMS
942 _cBK