| 000 | 00524nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c41579 _d41579 |
||
| 020 | _a9780198069867 (pbk) | ||
| 082 |
_a658.827 _bDUT |
||
| 100 | _aDutta, Kirti | ||
| 245 |
_aBrand management _bprinciples and practices |
||
| 260 |
_aNew Delhi _bOxford University Press _c2012 |
||
| 300 |
_axxiii, 455p. _b: ill., col. _c; 24 cm. _e+CD |
||
| 500 | _aInclude bibliographical references and index. | ||
| 650 |
_aBrand management _vBrand management process _vBrand advertising _vBrand design _vE branding _vMarketing _vFMS |
||
| 942 | _cBK | ||