| 000 | 00862nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c41646 _d41646 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bAIS |
||
| 100 | _aAisha Saifullah Khan (18869) | ||
| 245 |
_aImpact of infotainment on customer outcomes _bmediating role of customer experience |
||
| 260 |
_aIslamabad _b(unpublished) _c2020 |
||
| 300 |
_aiii, 64 p. _b: ill. _c; 29 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences | ||
| 500 | _aThesis supervisor: Dr. Abdul Qayyum | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 502 | _aThesis (MS)--Riphah International University, 2020 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vCustomer outcomes _vCustomer experiences _vRoutine advertisement _vInfotainment _vFMS |
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| 942 | _cTH | ||