000			00574nam a22001577a 4500
020			_a0071244336 (pbk)
082			_a658.575 _bCRA
100			_aCrawford, Merle _aAnthony Di Benedetto
245			_aNew products management
260			_aBoston _bMcGraw-Hill _c2006
300			_axx, 540 p. _b: ill. _c; 23 cm.
500			_aIndex Included.
650			_aProduct management _aManagement _vProducts process _vStrategic planning _vQualitative techniques _vTeam management _vMarket testing _vLaunch management _vFinancial analysis _vFMS
942			_cBK
999			_c4165 _d4165