| 000 | 00556nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a0750659955 (pbk) | ||
| 082 |
_a658.8 _bDRU |
||
| 100 |
_aDrummond, Graeme _aJohn Ensor |
||
| 245 | _aIntroduction to marketing concepts | ||
| 260 |
_aOxford _bButterworth-Heinemann _c2005 |
||
| 300 |
_axiii, 283 p. _b: ill. _c; 23 cm. |
||
| 650 |
_aMarketing _aMarketing-Management _vStrategic marketing _vMarketing plans _vMarket analysis _vMarketing research _vInformation systems _vSegmentation _vConsumer behaviour _vStrategic implementation _vManagement control _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4169 _d4169 |
||