| 000 | 00584nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a0070600910 (pbk) | ||
| 082 |
_a658.83 _bCOO |
||
| 100 |
_aCooper, Donald R. _aPamela S. Schindler |
||
| 245 |
_aMarketing research _bconcepts and cases |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2006 |
||
| 300 |
_axxii, 771 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIndex Included. | ||
| 650 |
_aMarketing research _aMarketing research-Methodology _vMarketing research process _vResearch design _vSurveys and interviews _vMarketing goals _vMarketing strategy _vMarketing tactics _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4179 _d4179 |
||