000			00568nam a22001577a 4500
020			_a0070581592 (pbk)
082			_a658.827 _bSEN
100			_aSengupta, Subroto
245			_aBrand positioning _bstrategies for competitive advantage
260			_aNew Delhi _bTata McGraw-Hill _c2006
300			_axiv, 297 p. _b: ill. _c; 23 cm.
500			_aIndex Included.
650			_aBrand name products _aMarketing-Management _vBrand positioning _vBrand attributes _vProduct features _vBrand loyalty pyramid _vBrand personality _vFMS
942			_cBK
999			_c4180 _d4180