000 00594nam a22001577a 4500
999 _c4186
_d4186
020 _a0070598797 (pbk)
020 _a978007059799 (pbk)
082 _a658.84
_bCAT
100 _aCateora, Philip R.
_aJohn L. Graham
245 _aInternational marketing
260 _aNew Delhi
_bTata McGraw-Hill
_c2005
300 _axxxiii, 697 p.
_b: ill.
_c; 28 cm.
650 _aMarketing
_aExport marketing
_aInternational business enterprises
_vGlobal marketing
_vMarketing research
_vMarketing strategies
_vSupplementary material
_vMarketing management
_vGlobal perspective
_vFMS
942 _cBK