| 000 | 00594nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c4186 _d4186 |
||
| 020 | _a0070598797 (pbk) | ||
| 020 | _a978007059799 (pbk) | ||
| 082 |
_a658.84 _bCAT |
||
| 100 |
_aCateora, Philip R. _aJohn L. Graham |
||
| 245 | _aInternational marketing | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2005 |
||
| 300 |
_axxxiii, 697 p. _b: ill. _c; 28 cm. |
||
| 650 |
_aMarketing _aExport marketing _aInternational business enterprises _vGlobal marketing _vMarketing research _vMarketing strategies _vSupplementary material _vMarketing management _vGlobal perspective _vFMS |
||
| 942 | _cBK | ||