000			00625nam a22001577a 4500
999			_c41864 _d41864
020			_a9781138498259 (pbk)
082			_a658.812 _bBUT
100			_aButtle, Francis _aStan Maklan
245			_aCustomer relationship management _b: Concepts and technologies
260			_aAbingdon _bRoutledge _c2019
300			_axxiii, 444 p. _b: ill., Col., _c; 25 cm.
500			_aIncludes bibliographical references and index.
650			_aManagement _aData processing _vDatabase marketing implementation _vCustomer relations _vDatabase marketing _vRelationship marketing _vMarketing channels _vCRM _vFMS _vRSBM
942			_cBK