000			00577nam a22001457a 4500
020			_a0273650351 (hb)
082			_a658.827 _bDRA
100			_aDrawbaugh, Kevin
245			_aBrands in the balance _bmeeting the challenges to commercial identity
260			_aLondon _bPearson Education _c2001
300			_aviii, 278 p. _b: ill. (col.) _c; 24 cm.
500			_aIndex Included.
650			_aBrand name products-Management _aProduct management _vTrademarks _vGlobal brand _vBrand family _vBrand portfolio _vBrand trademarks _vBrand valuation _vMega-Brand _vFMS
942			_cBK
999			_c4187 _d4187