| 000 | 00562nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c41889 _d41889 |
||
| 020 | _a9781118496404 (pbk) | ||
| 082 |
_a658.812 _bKOT |
||
| 100 |
_aKotler, Philip _aMilton Kotler |
||
| 245 |
_aMarket your way to growth _b: 8 ways to win |
||
| 260 |
_aHoboken _bWiley _c2013 |
||
| 300 |
_axi, 212 p. _c; 24 cm. _b: ill. |
||
| 500 | _aIncludes notes and index. | ||
| 650 |
_aManagement Sciences _vdeveloping powerful brand _aBusiness marketing _vinternational expansion _vSocial responsibility _veight ways win _vMarket share _vNew product _vFMS _vRSBM |
||
| 942 | _cBK | ||