000 00562nam a22001457a 4500
999 _c41889
_d41889
020 _a9781118496404 (pbk)
082 _a658.812
_bKOT
100 _aKotler, Philip
_aMilton Kotler
245 _aMarket your way to growth
_b: 8 ways to win
260 _aHoboken
_bWiley
_c2013
300 _axi, 212 p.
_c; 24 cm.
_b: ill.
500 _aIncludes notes and index.
650 _aManagement Sciences
_vdeveloping powerful brand
_aBusiness marketing
_vinternational expansion
_vSocial responsibility
_veight ways win
_vMarket share
_vNew product
_vFMS
_vRSBM
942 _cBK