000 00589nam a22001577a 4500
999 _c4190
_d4190
020 _a184480142 X (pbk)
020 _a9781844801428 (pbk)
082 _a658.802
_bDOO
100 _aDoodle, Isobel
_aRobin Lowe
245 _aStrategic marketing decisions in global markets
260 _aAustralia
_bThomson
_c2005
300 _axxiv, 343 p.
_b: ill., (Col.)
_c; 27 cm.
500 _aIndex Included.
650 _aMarketing-Management
_aMarket segmentation-Management
_vStrategic marketing
_vDecision making
_vDynamic marketing
_vGlobal market
_vMarketing performance
_vFMS
942 _cBK