000 00584nam a22001457a 4500
020 _a0324175957 (pbk)
082 _a658.872
_bREE
100 _aReedy, Joel
_aShauna Schullo
245 _aElectronic marketing
_bintegrating electronic resources into the marketing process
260 _aAustralia
_bThomson
_c2004
300 _axx, 570 p.
_b: ill.
_c; 28 cm.
650 _aTelemarketing
_aInternet marketing
_vElectronic marketing
_vMarketing implementation
_vElectronic marketing resources
_vE-Commerce strategy
_vData management
_vCustomer communications
_vFMS
942 _cBK
999 _c4198
_d4198