000 00673cam a22001454a 4500
999 _c4202
_d4202
020 _a8178295059 (pbk)
082 0 0 _a658.818
_bMEN
100 1 _aMentzer, John T.
_aMark A. Moon
245 1 0 _aSales forecasting management
_ba demand management approach
260 _aNew Delhi
_bSage Publications
_c2005
300 _axv, 347 p.
_b: ill.
_c; 23 cm.
650 0 _aSales forecasting
_aSales forecasting-Management
_vQualitative sales forecasting
_vSales forecasting function
_vSales forecasting accuracy
_vSales forecasting process
_vSales forecasting systems
_vPerformance measurement
_aSales management
_vRegression analysis
_vBenchmark studies
_vFMS
942 _cBK