| 000 | 00595cam a22001574a 4500 | ||
|---|---|---|---|
| 020 | _a0803959648 (hb) | ||
| 082 | 0 | 0 |
_a658.84 _bMOR |
| 100 | 1 |
_aMorris, Michael H. _aLeyland F. pitt _aEarl D. Honeycutt |
|
| 245 | 1 | 0 |
_aBusiness-to-business marketing _ba strategic approach |
| 260 |
_aThousand Oaks _bSage Publications _c2001 |
||
| 300 |
_axxiii, 536 p. _b: ill. _c; 26 cm. |
||
| 500 | _aInclude index. | ||
| 650 | 0 |
_aIndustrial marketing _vCustomer's purchasing operation _vBuying decisions _vCustomer relationships _vResearch and intelligence _vIndustrial marketer _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c4207 _d4207 |
||