000 00537nam a22001337a 4500
020 _a8124202974 (pbk)
082 _a658.848
_bLEW
100 _aLewis, Keith
_aMatthew Housden
245 _aIntroduction to international marketing
_ba guide to going global
260 _aNew Delhi
_bCrest Publishing House
_c2003
300 _avi, 186 p.
_b: ill.
_c; 24 cm.
650 _aInternational marketing
_vRoute to market
_vWorld trade infrastructure
_vDesk research resource
_vPlanning
_vMarketing communications
_vInternational logistics
_vFMS
942 _cBK
999 _c4208
_d4208