| 000 | 00466nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a0312318596 (pbk) | ||
| 082 |
_a659.1 _bROM |
||
| 100 |
_aRoman, Kenneth _aJane Mass _aMartin Nisenholtz |
||
| 245 | _aHow to advertise | ||
| 260 |
_aNew Delhi _bRupa . Co _c2003 |
||
| 300 |
_axix, 268 p. _b: ill. _c; 21 cm. |
||
| 650 |
_aAdvertising _vBrands and strategies _vInternet _vDirect marketing _vPromotion and publicity _vMedia strategies _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4220 _d4220 |
||