000			00630nam a22001457a 4500
020			_a1578516005 (hb)
082			_a658.8 _bKOT
100			_aKotler, Philip _aDipak C. Jain _aSuvit Maesincee
245			_aMarketing moves _ba new approach to profits, growth, and renewal
260			_aBoston _bHarvard Business School Press _c2002
300			_axii, 191 p. _b: ill. _c; 24 cm.
500			_aIndex Included.
650			_aMarketing _aTelemarketing _aMarketing-Management _vDigital economy _vCompetitive platforms _vMarket opportunities _vBusiness architecture _vBusiness infrastructure _vOperational systems _vFMS
942			_cBK
999			_c4226 _d4226