000			00651cam a2200157 a 4500
999			_c4232 _d4232
020			_a1401848877 (pbk)
020			_a9781401848873 (pbk)
082	0	4	_a658.827 _bLAN
100	1		_aLanda, Robin
245	1	0	_aDesigning brand experiences
260			_aAustralia _bThomson Delmar Learning _c2006
300			_axxxii, 271 p. _b: ill., (Col.) _c; 25 cm.
500			_aInclude bibliography and index.
650		0	_aBrand name products _vBranding (Marketing) _vMarketing Management _vBranding process _vCommercial art _vStrategic advantages _vBranding concepts _vVisual language _vIdentification graphics _vPromotional design _vAdvertising _vTrademarks _vFMS
942			_cBK