000			00522nam a22001337a 4500
020			_a8174731482 (pbk)
082			_a658.83 _bWAT
100			_aWatkins, Charley
245			_aMarketing, sales and customer services _bunderstanding the theory and practice of selling through service
260			_aDelhi _bA.I.t.B.S Publishers _c2002
300			_ax, 348 p. _b: ill. _c; 24 cm.
650			_aMarketing _vMarketing Philosophy _vMarketing mix _vSegmenting markets _vSWOT analysis _vMarket research _vPresentation skills _vFMS
942			_cBK
999			_c4236 _d4236