| 000 | 00672cam a22001574a 4500 | ||
|---|---|---|---|
| 999 |
_c42420 _d42420 |
||
| 020 | _a9781292314969 ( pbk) | ||
| 082 | 0 | 0 |
_a658.827 _bKEL |
| 100 | 1 |
_aKeller, Kevin Lane _aVanitha Swaminathan |
|
| 245 | 1 | 0 |
_aStrategic brand management _b: building, measuring, and managing brand equity |
| 260 |
_aU.K _bPearson Education Limited _c2020 |
||
| 300 |
_a621 p. _b: ill., Col., _c; 27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aManagement _aStrategic brand management _vBrand management _vStrongest brands _vBrand positioning _vBrand equity _vPricing strategy _vDesigning marketing _vMarketing communications _vResearch techniques _vFMS _vRSBM |
|
| 942 | _cBK | ||