| 000 | 00593cam a22001454a 4500 | ||
|---|---|---|---|
| 999 |
_c42423 _d42423 |
||
| 020 | _a9783642064708 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 |
_aPhilip, kotler _a Waldemar Pfoertsch |
|
| 245 | 1 | 0 |
_aB2B brand management _b: with the cooperation of Ines Michi |
| 260 |
_aGermany _bSpringer Berlin _c2010 |
||
| 300 |
_axiii,357 p. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes Biography, bibliography, and index. | ||
| 650 | 0 |
_aManagement _aB2B brand management _vBrand management _vStrongest brands _vBrand dimensions _vBrand pitfalls _vDesigning marketing _vFuture perspective _vFMS _vRSBM |
|
| 942 | _cBK | ||