| 000 | 00634pam a2200133 a 4500 | ||
|---|---|---|---|
| 999 |
_c4251 _d4251 |
||
| 020 | _a0814402437 (pbk) | ||
| 082 | 0 | 0 |
_a620.006 _bPET |
| 100 | 1 | _aPettis, Chuck | |
| 245 | 1 | 0 |
_aTechnoBrands _bhow to create & use "brand identity" to market, advertise & sell technology products |
| 260 |
_aNew York _bAmerican Management Association _c1995 |
||
| 300 |
_axiii, 222 p. _b: ill. _c; 22 cm. |
||
| 650 | 0 |
_aHigh technology _vIntegrating brand strategy _vBrand name products _vImplementing technobranding _vMarketing communications _vTechnological innovations _vTechnobranding process _vResearch importance _vBrand-new market _vBottom line _vFMS |
|
| 942 | _cBK | ||