| 000 | 00415cam a22001334a 4500 | ||
|---|---|---|---|
| 020 | _a1591395054 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bHAR |
| 100 | _aHarvard Business School Press | ||
| 245 | 0 | 0 | _aWhen marketing becomes a minefield |
| 260 |
_aBoston _bHarvard Business School Press _c2004 |
||
| 300 |
_a187 p. _c; 21 cm. |
||
| 650 | 0 |
_aMarketing _vGlobal brand _vQuality improvement _vProblems, exercises, etc. _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c4253 _d4253 |
||