000			00537nam a22001457a 4500
020			_a0074715615 (pbk)
082			_a658.85 _bRIX
100			_aRix, Peter
245			_aSelling _bmanaging customer relationships
260			_aNew York _bMcGraw-Hill _c2006
300			_axxv, 456 p. _b: ill (col.) _c; 25 cm.
650			_aManagement _aSelling _aCustomer relations _vPersonal selling _vCustomer relationship management _vPurchase decision _vPost-Purchase behaviour _vConsumer behaviour _vOrganizational buyers _vFMS
942			_cBK
999			_c4260 _d4260