| 000 | 00612cam a22001574a 4500 | ||
|---|---|---|---|
| 020 | _a0273678396 (pbk) | ||
| 020 | _a8131711951 (pbk) | ||
| 082 | 0 | 0 |
_a658.848 _bHOL |
| 100 | 1 | _aHollensen, Svend | |
| 245 | 1 | 0 |
_aGlobal marketing _ba decision-oriented approach |
| 260 |
_aNew Delhi _bPearson Education _c2004 |
||
| 300 |
_axxxix, 717 p. _b: ill. _c; 25 cm. |
||
| 650 | 0 |
_aExport marketing _vGlobal marketing _vInitiation of internationalization _vInternational competitiveness _vMarketing research _vEconomic environment _vMarket strategies _vProduct decisions _vPromotion strategies _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c4264 _d4264 |
||