| 000 | 00581nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a1861526245 (pbk) | ||
| 082 |
_a658.8 _bDIB |
||
| 100 |
_aDibb, Sally _aLyndon Simkin |
||
| 245 |
_aThe marketing casebook _bcases and concepts |
||
| 260 |
_aAustralia _bThomson _c2001 |
||
| 300 |
_axvi, 337 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIndex Included. | ||
| 650 |
_aMarketing _aCase studies _vCase study analysis _vEthical marketing _vMarketing environment _vHealth care _vProduct development _vMarketing environment _vMarketing research _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4277 _d4277 |
||