000 00548nam a2200157 4500
999 _c42864
_d42864
020 _a9788131501610 (pbk)
082 _a658.848
_bCZI
100 _aCznikota, Michael R.
_aIikka A. Ronkainen
245 _aInternational marketing
260 _aNew delhi
_bCengage learning
_c2007
300 _axxx, 646 p.
_b: ill.
_c; 28 cm.
500 _aIncludes index and glossary.
650 _aInternational marketing
_aManagement science
_vExport marketing
_vPricing
_vPacific Area
_vInternational business enterprises
_vFMS
942 _cBK