000			00438nam a22001337a 4500
999			_c42962 _d42962
020			_a9788131774489 (pbk)
082			_a658.8342 _bCAS
100			_aS. Ramesh Kumar (editor)
245			_aCase studies in consumer behaviour
260			_aChennai _bPearson _c2013
300			_aviii, 270 p. _b: ill. _c; 23.5 cm.
650			_aManagement _aCase studies _vConsumer behaviour _vCustomer research _vSocial media _vBrands _vMarketing _vFMS
942			_cBK