000			00531cam a2200157 a 4500
999			_c42972 _d42972
020			_a9788131759370 (pbk)
082	0	0	_a658.8 _bKOT
100	1		_aKotler, Philip _aKevin Lane Keller
245	1	2	_aA framework for marketing management
260			_aIndia _bPearson _c2011
300			_a384 p. _b: ill. _c; 24 cm.
500			_aIncludes glossary and index.
650		0	_aMarketing _aManagement science _vIntegrated marketing channels _vProduct strategy _vManaging services _vMarketing communication _vFMS
942			_cBK