| 000 | 00587nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c42984 _d42984 |
||
| 020 | _a9788131714140 (pbk) | ||
| 082 |
_a659.1 _bWEL |
||
| 100 |
_aWells, William D _aJohn Burnett _aSandra Moriarty |
||
| 245 |
_aAdvertising _bprinciples & practice |
||
| 260 |
_aNew delhi _bPearson _c2012 |
||
| 300 |
_axxxi, 592 p. _b: ill. _c; 27 cm. |
||
| 500 | _aIndex Included. | ||
| 650 |
_aAdvertising _aManagement _vAdvertising media _vCreative advertising _vBusiness advertising _vMarketing process _vPlanning and strategy _vPlanning and research _vFMS |
||
| 942 | _cBK | ||