| 000 | 00501nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a053462510X (pbk) | ||
| 082 |
_a659.1 _bJEW |
||
| 100 |
_aJewler, A. Jerome _aBonnie L. Drewniany |
||
| 245 | _aCreative strategy in advertising | ||
| 260 |
_aAustralia _bThomson Learning _c2005 |
||
| 300 |
_axvi, 336 p. _b: ill. _c; 25 cm. |
||
| 650 |
_aAdvertising _vEthical and legal issues _vDesigning communication _vRadio advertising _vTelevision advertising _vDirect marketing _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4301 _d4301 |
||