000			00572nam a22001577a 4500
999			_c43015 _d43015
020			_a9780749464271 (pbk)
082			_a658.872 _bRYA
100			_aRyan, Damian _aCalvin Jones
245			_aUnderstanding digital marketing _bmarketing strategies for engaging the digital generation
260			_aNew Delhi _bKoganpage _c2012
300			_axv, 283 p. _b: ill. _c; 23 cm.
500			_aIncludes glossary and index
650			_aMarketing _aManagement science _vStrategic planning _vSocial media _vInternet marketing _vMarketing management _vFMS
942			_cBK