000 00546nam a22001337a 4500
020 _a8177587625 (pbk)
082 _a658.812
_bDYC
100 _aDyche, Jill
245 _aThe CRM handbook
_ba business guide to customer relationship management
260 _aNew Delhi
_bPearson Education
_c2002
300 _a331 p.
_b: ill.
_c; 24 cm.
650 _aCustomer relations-Management
_aCRM
_aManagement
_aRelationship marketing
_vCRM marketing
_vCustomer service
_vSales force automation
_vAnalytical CRM
_vDelivering CRM
_vManaging CRM project
_vFMS
942 _cBK
999 _c4307
_d4307