000 00571nam a22001577a 4500
020 _a8178089785 (pbk)
082 _a659.2
_bCUT
100 _aCutlip, Scott M.
_aAllen H. Center
_aGlen M. Broom
245 _aEffective public relations
260 _aNew Delhi
_bPearson Education
_c2000
300 _axx, 588 p.
_b: ill.
_c; 24 cm.
500 _aIndex Included.
650 _aPublic relations
_vEthics and professionalism
_vLegal consideration
_vPublic opinion
_vMedia relations
_vManagement process
_vBusiness and industry
_vFMS
942 _cBK
999 _c4313
_d4313