000 00547nam a22001457a 4500
020 _a0875847595 (hb)
082 _a658.8002
_bHAG
100 _aHagel, John
_aArthur G. Armstrong
245 _aNet gain
_bexpanding markets through virtual communities
260 _aBoston
_bHarvard Business School Press
_c1997
300 _axv, 239 p.
_b: ill.
_c; 24 cm.
500 _aIndex Included.
650 _aInternet market
_aCustomer relations
_vCustomers gain
_vManaging organic growth
_vFunctional management
_vManagement agenda
_vFMS
942 _cBK
999 _c4362
_d4362