| 000 | 00587nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c43733 _d43733 |
||
| 020 | _a9781305502758 (pbk) | ||
| 082 |
_a658.872 _bBAR |
||
| 100 |
_aBarker, Melissa S. _a Donald L. Barker, _aNicholas F Bormann _aDebra L. Zahay, |
||
| 245 |
_aSocial media marketing : _ba strategic approach |
||
| 260 |
_aAustralia _bCengage learning _c2017 |
||
| 300 |
_a300 p. _b: ill. _c; 27.5 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aOnline social networks _aInternet advertising _vInternet marketing _vViral marketing _vSocial media _vMarketing _vRIMS |
||
| 942 | _cBK | ||