000			00521nam a22001697a 4500
999			_c43735 _d43735
020			_a9781259815942 (pbk)
020			_a1259815943 (pbk)
082			_a659.1 _bWEI
100			_aWeigold, Michael F. _aWilliam F. Arens
245			_aAdvertising
260			_aNew york _bMc Graw Hill _c2018
300			_a459 p. _b: ill. _c; 27 cm.
500			_aIncludes index.
650			_aAdvertising _aThe target audience _vCreative process _vSociety and ethics _vEconomics _vTargeting _vIMC _vRIMS
942			_cBK