000			00518nam a22001457a 4500
999			_c44003 _d44003
020			_a9789332584471 (pbk)
082			_a658.8 _bARM
100			_aArmstrong, Gary _aKotler, Philip
245			_aMarketing _ban Introduction
260			_aIndia _bPearson _c2017
300			_a669 p. _b: ill. _c; 25 cm.
500			_aIncludes appendix and index.
650			_aMarketing--Management _vMarketing _vMarketing process _vConsumer behavior _vMarketing communications _vMarket segmentation _vMarketing and society _vFMS
942			_cBK