| 000 | 00636nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c44015 _d44015 |
||
| 020 | _a9781118167465 (hb) | ||
| 082 |
_a006.754 _bPRO |
||
| 100 |
_aProulx, Mike _aStacey Shepatin |
||
| 245 |
_aSocial TV : _bhow marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
||
| 260 |
_aNew Jersey _bJohn Wiley & Sons _c2012 |
||
| 300 |
_axvi, 272 p. _c; 23.5 cm. _b: ill. |
||
| 500 | _aInclude notes and index. | ||
| 650 |
_aOnline social networks _aComputer science _vTelevision programs _vSocial aspects _vCreating vertical social networks _vMass communications _vSocial TV rating _vFSSH |
||
| 942 | _cBK | ||