| 000 | 00464nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c44096 _d44096 |
||
| 020 | _a9781844801602 (pbk) | ||
| 020 | _a1844801608 (pbk) | ||
| 082 |
_a659.10941 _bYES |
||
| 100 | _aYeshin, Tony | ||
| 245 | _aAdvertising | ||
| 260 |
_aAustralia _bThomson _c2006 |
||
| 300 |
_axxvii,465 p. _b: ill. _c; 26 cm. |
||
| 500 | _aIncludes index, appendix and references. | ||
| 650 |
_aAdvertising _aGreat Britain _vEurope _vMedia planning _vTactics _vFMS |
||
| 942 | _cBK | ||