| 000 | 00952nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c45154 _d45154 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658.382 _bFAH |
||
| 100 | _aFahad Hamid (406143) | ||
| 245 |
_aImpact of digital marketing strategy, online engagement and web analytics on marketing performance _b: The role of E-commerce |
||
| 260 |
_aLahore _b(unpublished) _c2022 |
||
| 300 |
_axii,139 p. _b: ill. _c; 30 cm. _e+CD |
||
| 500 | _aSubmitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences. | ||
| 500 | _aIncludes bibliographical references and appendices. | ||
| 500 | _aThesis supervisor: Mr.Hassan Iman | ||
| 502 | _aThesis (MS)--Riphah International University, 2022 | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement science _aE-commerce _vPerceived use _vPerceived usefulness _vDigital marketing _vM-commerce adoption _vOnline engagement _vMarketing performance _vFMS _vRSBM |
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| 942 | _cTH | ||