| 000 | 00603nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c46496 _d46496 |
||
| 020 | _a9780130477224 (pbk) | ||
| 082 |
_a659.1 _bWEL |
||
| 100 |
_aWells, William D _aJohn Burnett _aSandra Moriarty |
||
| 245 |
_aAdvertising _bprinciples & practice |
||
| 260 |
_aAustralia _bUSA _c2012 |
||
| 300 |
_axxxii, 599 p. _b: ill. _c; 28 cm. |
||
| 500 | _aincludes glossary and index. | ||
| 650 |
_aAdvertising _aManagement _vAdvertising media _vCreative advertising _vBusiness advertising _vMarketing process _vPlanning and strategy _vPlanning and research _vFMS |
||
| 942 | _cBK | ||