| 000 | 00681cam a2200133 a 4500 | ||
|---|---|---|---|
| 020 | _a151398193 (pbk) | ||
| 082 | 0 | 0 |
_a658.45 _bESS |
| 100 | _aHarvard Business School Press | ||
| 245 | 1 | 0 | _aThe essentials of Corporate communications and public relations |
| 260 |
_aBoston _bHarvard Business School Press _c2006 |
||
| 300 |
_axix, 311 p. _b: ill. _c; 23 cm. |
||
| 650 | 0 |
_aBusiness communication _aCommunication in management _aCommunication in Organization _vPublic relations _vCorporate communications _v21st century corporate _vCommunities and publics _vPublic relations _vTraditional media _vE-Commerce factor _vCompanies and corporations _vStudent market _vAdvertising _vFMS _vNCUK |
|
| 942 | _cBK | ||
| 999 |
_c4759 _d4759 |
||